The goal of the Design Communication (DC) program is to develop a keen understanding and mastery of Design Communication principles, theories, and skills. We define Design Communication in broad terms, ranging from printed work to interactive displays, all in the service of informing, educating, and delighting people and increasing their awareness of design.
In the transition to a knowledge-based economy, the creative and cultural industries have become the most rapidly growing phenomena in the world. Following the UNESCO charter, a number of countries initiated a slew of policies, programmes, pilot projects and administrative mechanisms to tap the potential of these content driven enterprises. While each of the nations formulated their own, context specific definitions, they all acknowledge the synergy of the cultural and creative industries and see them together as the primary drivers of their economy.
The aim of our project is to build capacity of the mutual faculty through exposure to and learning from one another’s cultural and creative industries (CCI) like crafts,design, fine arts, theater, architecture, heritage and tourism in order to prepare a world class course curriculum around Design Communications with specialisation in Cultural & Creative Industries. Read More>>>
Design communication is a process we all undertake
each day of our lives. Throughout the design process, there is human
interaction.Designers constantly interact with clients, users, experts,
teammates and supervisors. Through this portal space is available for, public
dialogue,negotiations, collaboration, and redesign along with sharing
the interpretation, perceptions and suggestions of the people
involved. Quality of design and designers thinking is improved with good
communication and clear articulation of requirements and design. Read More>>>
The DC Portal
This essentially means opening up of a new career opportunity for the bright minds among youth, who would use these materials for gaining specialised skills in specific traits connected with CCI. Read More>>>
To get to see some of the outcomes of the UKIERI project on Cross Cultural Design Communication &Learning, undertaken jointly by the ARCH Academy of Design, Jaipur, India,& Perth, UHI, Scotland click the following links